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Danish company Lego, known for its interlocking plastic bricks, was the industry leader with the highest revenue, 5. Tokyo-based Namco Bandaistrong in its domestic market, ranked third in terms of revenue; Hasbro and Jakks Pacific complete the top 5.
Three out of the five major players in the global toy industry are American companies.
Led by the U. The toy industry's annual total economic impact in the U. Inthe country imported toys, dolls and sports requisites with a value of about 31 billion U.
From this total, China accounted for about 80 percent of all imports of toys, games and sport requisites to the U. China is also the leading exporter in the global toy industryexporting nearly 43 billion U.
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In comparison, the U. Although the number of American consumers who shopped for toys at any toy store has remained fairly consistent over the years, consumers are turning to the internet for purchasing these types of products.
The number of consumers who shopped for toys or games on the internet in the U. That year, nearly 44 million consumers in the U.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.G12 toy market's key take-aways including industry growth, performance by Super Category, as well as trends regarding products, licensing, collectibles, top properties, online sales and more.
The report is available upon request to eligible members. This report shows the total market size for the Doll, Toy & Game Manufacturing industry, comprised of total revenues of both public and private companies over the last five years (), current year () estimates, and outlook to Upcoming ICTI Events: The World’s Leading Program Dedicated to Ethical Toy Production The Ethical Toy Program works to build better lives for workers and a stronger industry through the ethical production of toys.
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Zacks is the leading investment research firm focusing on stock research, analysis and recommendations. Gain free stock research access to stock . On the basis of the type of toy, this report segments the global smart toys market into app-enabled mechanical toys, voice or image recognition toys, screenless toys, toys-to-life, puzzles and building games, health-tracking toys or wearables, and others.